Help consumers see the right specs, strengths, and reviews of your products and brand when AI is generating comparisons, shortlists, and recommendations.
50% of consumers now use AI to make buying decisions (McKinsey, 2025). They compare your products with competitors, create shortlists, and ask for recommendations based on their requirements. Increase conversions by ensuring AI pulls the latest product information in the right context and use case from prioritised trusted third-party media sources.
Consumers are not only evaluating your products, but also your brand. Protect brand equity by ensuring accurate, up-to-date messaging is surfaced when people ask AI questions about your brand and products. Publishing validated positioning and product facts through an independent publisher increases the likelihood those details are summarised and cited.
65% of Australians end searches without a click, which means traditional SEO and traffic metrics are becoming less relevant. Maximise brand and product visibility by having the right media partner share the content, with priority to be ranked inside AI summaries, where discovery now happens in 2026.
While 98% of consumers continue to read reviews as part of product research, trust in legacy, biased editorials and brand-led claims is declining. Maintain credibility by ensuring product strengths, limitations, and comparisons are published through an independent, unbiased source.
